Tuesday, September 4, 2018

Amazon’s Plan to Reach 500 Million Indians: Speak Their Language

Source: https://www.nytimes.com/2018/09/04/technology/amazon-hindi-india.html?partner=rss&emc=rss
September 04, 2018 at 10:34AM

As the online retailer looked at India, its top new market, it realized it needed to reach beyond the relatively small, urban English-speaking population.

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